Is it really that hard – to make extra Income?

Surely earning extra money can’t be that hard… I would just set up my own business, and the money would roll  in, right?

Chances are, if you are in this group you will know that it is rarely as simple as that. In fact you could properly count on one hand, in my 40 years experience, how many people found it that easy.

So the first thing has to be to accept it is not that straightforward.

Here’s an example of how hard it can be to accept, which we should all be aware of, including me.

I was talking to an accountant, who had oodles of experience in managing the finances of companies, including some significant ones.

Yet, when she launched her own business, she was finding it difficult to win clients.

I offered, and she accepted, a six-week coaching assignment with me.

It started with a kick-off session, which is recorded and available for all new clients, (and you if your are reading this – comment Yes below, and I will PM a link) going through the elements that make a successful business.

Her first response was…  “I knew all of that”!

She started with the premise that she knew it all.

What are the chances then, that she would work on improving it?

Slim to nil, would you agree?

This is not a good coaching client. Someone who feels they know it all, will not do any work, because they feel they have already done everything they need, to make the business a success.

And here’s the rub…

The business is not a success. It is struggling to win new clients. It has not met the aims of the owner. It is still producing frustration and concern.

Yet, she knew it all…

I say this, not to point fingers, but to raise the point.

Knowing is simply not enough.

Knowledge is not power!

The knowledge has to be applied, reapplied, tweaked, changed, adapted and encouraged, until it takes hold, and works.

Many people give up way before this.

I know I have in the past. And chances are, maybe you have too.

So what is the solution?

Let me offer you the most powerful and all-encompassing method I know… It is only one of  many …

Ask yourself “How can I make this work?” Or similarly “What do I need to do  differently to make this work?”

After all, that is what we do in our coaching sessions, right? We constantly look at how we need to adapt what we are doing now to make it work.

In the next article, I’m going to share a couple of business models that you may never have thought about.

When I present them, I would like you to adopt this thinking process, rather than reject them out of hand.

These may hold the secret to you earning the money you need, to live the life you want.

Imagine that, enough money to pay your debts, treat you and your family well, provide financial security, and love the life you are living.

Sceptical?

Hold that thought.

Speak to you next time.

Cheers

Gordon D’Silva

Business and Income Coach

Best Selling Author

Speaker : Mentor : Trainer

successstorybuilder.com

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